Case Studies

With over 15 years of expertise in digital marketing, Rajesh Seshachalam is a visionary strategist who helps businesses connect with their ideal prospects through data-driven marketing solutions. As the Co-Founder & CMO of Redscraper, he has played a pivotal role in developing cutting-edge lead generation and email marketing software that empowers over 25,000+ marketing and sales professionals worldwide.

Rajesh’s expertise spans across SEO, PPC, social media marketing, and content strategy, with a proven track record of increasing website traffic by 300% and boosting conversions by 150%. He is passionate about leveraging automation and analytics to optimize marketing performance and deliver high ROI campaigns.

Beyond Redscraper, Rajesh is the Founder of Leadzippo and a seasoned Digital Marketing Consultant at Digitalrajesh.com, where he helps brands scale their online presence. His ability to blend creativity with technical expertise makes him a driving force behind impactful marketing strategies.

A dynamic professional with over 28 years of experience in managing global events, ranging from intimate gatherings of 50 to large-scale events with 15,000 attendees. Currently leading operations at Astra Events & Marketing Services, I specialize in delivering seamless, high-impact events that drive engagement and create lasting experiences

Roshan – An advertising specialist who makes brands grow and increases sales. Result based advertising and creatives for print, radio,television and outdoor advertising that increases sales for clients. I have worked across industries like banking, electronics, retail, finance, infrastructure and ready made garments. My experience ranges from launching India’s first private sector bank to getting my clients the number 1 position in marker share. Media innovations (like buying out the entire media inventory for the financial budget) and many other unique ideas generated by me, helped my clients across these industries achieve their objectives. My specialties are media buying, media planning, creative idea generation and execution, command over consumer buying habits, pattern and behaviour. creative strategy and creative execution. I have excellent relationships and am well networked among advertisers, agencies and media.

Lokesh Kumar is a dynamic force at the intersection of technology, design thinking, and sustainability. An alumnus of IIT Madras with a Master’s degree ,and a B.Tech from NIT Kurukshetra, he has further honed his skills with a specialization in 3D printing from the University of Illinois Urbana-Champaign,USA and a CS50 Computer Science course from Harvard University, Sustainability accelerator OPF Fellow’24 and alumni of Centre for civil society and Indian school of democracy in public policy. His academic pursuits encompass additive manufacturing, Sustainability, coding, AI, and formulation of effective public policy. He has worked in infrastructure sector with construction giants L&T, Godrej for airport construction and high rise buildings and been involved as consultant with ministries for implementation and monitoring of flagship programmes in field of education and infrastructure. He also has experience in SaaS sector for HRMS. He comes with experience in project management and brings in wide technical expertise. He is also an active mentor for startups and speaker at various hackathons, including Hack for Earth at COP28 in Dubai, Fuel Asia, Hackmakers and Mentor of Change initiative by NITI Aayog. He also has expertise on training state-of-the-art Large Language Models and Facilitating reinforcement learning via human feedback to fine tune AI models. He loves to engage with community at large. Beyond his professional endeavors, Kumar’s passion for philosophy is expressed through his blog, www.knowledgeofgita.com. A musician at heart, he enjoys playing the violin and guitar.

I am Sreedevi, a seasoned expert in lead generation, audience development, data mining, and market analysis, with over 20 years of experience. I have worked with top agencies, serving high-profile clients worldwide and reporting directly to them

My goal is to help people uncover their potential and live their dreams through individual and group Coaching and Workshops. I believe in the power of connection and working together through an issue to open ourselves up to new possibilities and opportunities. I also believe in the power of our thoughts in facilitating healing of the body and mind. I use an integrated approach to Coach my clients while steering them towards achieving their goals.

I am an Internationally Certified Heal Your Life Coach and Workshop Leader, certified Workshop Leader for The Significant Self, a certified Yoga teacher, Creative Movement Therapy Facilitator, Associate Coach for Core Transformation and Practitioner for Neuro-Linguistic Programming (NLP), The Wholeness Process, Gestalt Therapy and Reiki in addition to holding a Doctoral Degree in Psychology.

Graduated in B.Tech. Mechanical engineering from IIT Madras in 1980. Worked in several industries in several sectors across India for about 38 years and returned back to the alma mater to head the Industrial Energy Assessment Cell (IEAC). While in the industries gained experience to be Project Management expert, ISO Auditor, Team Leader and a great team motivator, at IEAC set up the team to audit in industries and come up with solutions to save energy thereby supporting the nation towards Green Energy, Decarbonisation, Sustainability and the Net Zero goal!!! Now continues to lead the Sustainability Services vertical of Green Energy and Sustainability Hub of IIT Bombay.

Quite fondly being addressed by all colleagues in the industries as Rama, is a strong believer in Motivating and mentoring the next generation, sharing knowledge and experience and payback to the society enabling it grow technically, socially and peacefully!!!

Malati is a science consultant in the areas of chemistry and materials , specifically catering to industries such as oil and gas, pharmaceuticals and renewables. Currently, she is enjoying her stint as Guest faculty and at the Indian Institute of Technology, Madras (IITM) where she facilitates a  few courses involving cross-discipline Science/technology (for M.Tech) and a hugely popular general course “Happiness, Habits and Success” for the BTechs. She also facilitates the “Nurturing Women’s leadership potential” course for women students.

She is passionate about Science education, especially its pedagogy enabling a STEM spark in young minds. She serves as an advisor in content creation of Chudar, a non-profit in the Tamil Nadu school education space (https://www.chudar.org/about-chudar-education/) and PALS, an IITM outreach initiative for rural engineering colleges (https://palspgm.com/)

When not in the science mode, Malati teaches spoken Sanskrit to children via Samskrita Bharati Balakendram. She is an ardent carnatic music aficionado, a trained vocalist and a kutcheri hopper.

Latha Venkitachalam is a seasoned professional based in Chennai, Tamil Nadu, with over two decades of experience in the education sector. She has held significant roles in various organizations, including serving as the General Manager at The Indus Entrepreneurs (TiE) Chennai, where she forged lasting professional relationships. Latha served as the Executive Director of the IIT Madras Alumni Association (IITMAA) for six years, where she played a pivotal role in enhancing alumni engagement and transforming the association’s initiatives. In January 2022, Latha was appointed as the Chief Executive Officer of the IIT Bombay Alumni Association (IITBAA). She is currently part of a global NGO enabling professional networking.